Branding
What it is
Branding is where you store your company identity and the default designs that carry it. It has two tabs:
- Brand builder - your name, contact details, logos, and accent color. These fill in the
%YOUR_*%replacement variables in every message, so you never retype your phone number, company name, or email, and they generate your branded backgrounds and letterheads. - Branded designs - the default back, notecard interior, and letterhead each mail piece prints when a send doesn't bring its own. You can see each one and replace or remove it individually.
Go to Branding in the sidebar (in the Creatives group).
Your logo, company name, and accent color are also used outside of mailers: they style the gift card claim page a recipient sees when your account requires contact info to redeem. See Gift Card Redemption Contact Info.
Branding belongs to the active sub-account, so each sub-account can have its own.
Set up the Brand builder
Open the Brand builder
Go to Branding in the sidebar. The Brand builder tab opens first. If you haven't saved any branding yet, a dialog offers to look up your website and fill in your details automatically: enter your Website URL (an About page works well).
Fill in your details
Enter your Name, Email, and Phone, plus your Company and Website if you have them. Use Disclaimer for anything that should appear on every creative, such as real estate or insurance compliance text.
Add your images
Add a Headshot Image (optional; drag to position it and zoom to crop), a Square Icon, and a Rectangle Logo. Paste an image URL or click Upload Image.
Set your accent color
Choose an Accent Color (optional) for highlights and accents on your branded designs.
Choose a branding style
Pick how much branding appears on your creatives: Full Branding (your logo, contact details, and the QR "Scan Me" border), Minimal (logo and contact info without the "Scan Me" border and callout), or No Branding. Minimal and No Branding ask you to confirm, because contact details help response. If your account has no industry yet, choose it here too.
Optional: hide Realtor or disclaimer logos
Real estate accounts can turn on Hide Realtor Logos, and mortgage accounts Hide Disclaimer Logos, to leave those default logo and compliance elements off your branded designs.
Preview your branding
Click Generate Preview to see how everything looks on a postcard back and a letter.
Save
Click Save Settings. Your details are saved and your branded designs are generated. If they would replace default images you already have, a Review default image changes dialog shows each type with what's Currently set and what it's Updating to, so you can apply them or keep your current images. Your details stay saved either way.
Branded designs
The Branded designs tab shows the default design each mail piece uses when a send doesn't bring its own:
| Group | Designs | Print size |
|---|---|---|
| Postcards | 4x6, 6x9, and 6x11 Postcard Backgrounds: the back printed behind your message | 1875 × 1275, 2738 × 1838, 3337 × 1777 px |
| Magnacards and notecards | Magnacard Background; Notecard Interior | 2588 × 1688 px; 1650 × 2475 px |
| Letters | Windowed Letter and Windowless Letter letterheads, offered as the "Brand Builder Image" design when you send a letter | 2550 × 3300 px |
On each tile:
- Upload or Replace - confirm, then choose an image at the exact pixel size shown. A postcard or Magnacard background sets the back, not the front. An image at the wrong size is refused. Each tile links to a PNG sample or a Canva template at the right size; delete the template guides before uploading.
- View full size - opens the image in a new tab.
- Remove - asks first, because removing a default changes every later send that doesn't choose its own. Letterheads can be replaced but not removed.
The Brand builder sets these for you when you save it; this tab lets you change one at a time.
How branded designs are used
- In a creative's message, Your branding default is the background option that prints the branded back for that mail piece. A creative can also use its own background or none. Click Change your branding backs in the message step to see or replace the default from there. See The Message of a Creative.
- When you send a letter, your letterhead is offered as the "Brand Builder Image" design.
Available variables
| Variable | What it inserts |
|---|---|
%YOUR_FULL_NAME% | Your full name |
%YOUR_FIRST_NAME% | Your first name |
%YOUR_PHONE% | Your phone number |
%YOUR_COMPANY% | Your company name |
%YOUR_EMAIL% | Your email address |
In the message editor, these are under Personalize as "From Branding".
Tips & best practices
- Complete the Brand builder before writing messages. Variables that reference empty fields render as blank text.
- Use
%YOUR_PHONE%and%YOUR_COMPANY%as a consistent sign-off at the end of every message. - Use Generate Preview to check how your branding looks before saving.
- ThanksAI Studio can use your saved branding when it designs a creative (the Use account branding switch), and Use your own AI fills it into its prompt.