Branding Builder
What it is
Branding Builder is where you store your company identity. The information you configure here automatically populates into every Message Template via %YOUR_*% replacement variables - so you never need to retype your phone number, company name, or email in every template.
What you configure:
- Name and company
- Phone number, email, website, and disclaimer
- Headshot
- Accent color
- Square icon and rectangle logo
How to set it up
Open Branding Builder
Go to Creatives → Branding Builder in the sidebar.
Fill in your details
Enter your name, company, phone, email, website, and disclaimer.
Upload your assets
Under Assets, upload your headshot, square icon, and/or rectangle logo.
Set your accent color
Choose the brand color used for highlights and accents on your mailers.
Preview your branding
Click Generate Preview to see how everything looks on a postcard back and letter.
Save
Click Save Settings.
Available variables
| Variable | What it inserts |
|---|---|
%YOUR_FULL_NAME% | Your full name |
%YOUR_FIRST_NAME% | Your first name |
%YOUR_PHONE% | Your phone number |
%YOUR_COMPANY% | Your company name |
%YOUR_EMAIL% | Your email address |
Tips & best practices
- Complete Branding Builder before creating any Message Templates. Variables that reference empty fields render as blank text.
- Use
%YOUR_PHONE%and%YOUR_COMPANY%as a consistent sign-off at the end of every message. - Use Generate Preview to check how your branding looks before saving.