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Subaccounts Overview

What it is​

A subaccount is a child account that lives under your parent thanks.io account. Each subaccount has its own isolated workspace - its own mailing lists, recipients, templates, campaigns, orders, and webhooks - while billing rolls up to the parent account.

Subaccounts let you manage multiple distinct brands or clients from a single thanks.io login, without mixing their data. You switch between accounts using the account switcher in the top navigation.

When to use it​

  • Agencies managing direct-mail campaigns for multiple clients - each client gets their own subaccount with separate branding, lists, and reporting
  • Enterprises with separate brand divisions or regional teams that need isolated campaign management
  • High-volume senders who need strict data separation across business units
  • Any scenario where you need one bill but multiple isolated workspaces

How to create a subaccount​

  1. Log in to your parent account.
  2. Click the gear icon (⚙️) in the top right to open Account Settings, then click the Sub Accounts tab.
  3. Click Add Sub Account.
  4. Enter the subaccount name and contact details.
  5. Click Save.

Once created, switch into the subaccount using the subaccount switcher in the left sidebar. All actions (sending mail, creating templates, managing lists) are scoped to that subaccount only.

Tips & best practices​

  • Name subaccounts clearly (e.g., "Client Name - Brand A") so the account switcher stays navigable.
  • Set up Branding Builder within each subaccount before creating templates - branding is scoped per subaccount.
  • Create webhook subscriptions inside the subaccount context so events are scoped correctly to that client.
  • Use the parent account as your billing and admin hub; do day-to-day work inside each subaccount.

Limits & gotchas​

  • Billing always rolls up to the parent. The parent account's payment method is charged for all subaccount activity.
  • The plan tier is shared - all subaccounts inherit the parent's plan tier and feature set.
  • You cannot move mailing lists or templates between subaccounts.