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QR Analytics & Export

Where to find QR scan data​

QR scan data is available in three places:

  1. Analytics - account scan totals and scan rates by creative, design, message, mailing list, and campaign, plus your most recent scans
  2. Orders - scan counts per order, with scanned recipients you can filter and download
  3. Global Scan List (All QR Scans) - the live list of everyone who scanned, exportable

Analytics​

Go to Reports → Analytics in the sidebar. The page shows:

  • Account scan rate - unique scans per tracked piece, across your whole account
  • Unique scans - all-time unique scans
  • Tracked pieces - pieces mailed with a QR code
  • Best performer - the highest scan rate across every group below
  • Top scan rates - a ranked table with a tab for each group: Creatives, Image templates, Message templates, Mailing lists, and Campaigns. Each row shows how many of the pieces were scanned and the rate. Click a creative to open it.
  • Recent scans - the latest people to scan, with their name, address, and contact details. View all QR scans opens the All QR Scans list.

Analytics always covers your whole account, including every sub-account, whichever sub-account is active.

To see every order sent as one creative, open the creative's menu in Creatives and choose View orders.

Exporting scan data​

Everyone who scanned:

  1. Go to Audience → Mailing Lists in the sidebar.
  2. Open the All QR Scans list.
  3. Open the list's menu and choose Export CSV for the list of recipients, or Export scan results for the scanned pieces.

Scans from one order:

  1. Go to Reports → Orders and open the order.
  2. Click Download and choose QR Code Scanned (everyone who scanned) or Multiple QR Code Scanned (everyone who scanned more than once).

The order page also shows Unique Scans and Repeat Scans; click either number to filter the recipients table to those recipients.

Tips & best practices​

  • Monitor scan rate as the primary engagement KPI for your campaigns. A strong scan rate (compared across creatives) signals that the design and CTA are working.
  • Export scan data regularly and import it into your CRM to keep engagement records current.
  • Use the Creatives tab of Top scan rates to see which designs drive more engagement, then Duplicate the winner to build your next variation.

Limits & gotchas​

  • Scan data is PII-adjacent - treat exports carefully.