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QR Analytics & Export

Where to find QR scan data​

QR scan data is available in two places:

  1. Analytics dashboard - aggregate scan counts, scan rates, and breakdowns by campaign or mailing list
  2. Global Scan List (All QR Scans) - the live list of scan recipients, filterable and exportable

Analytics dashboard​

Go to Analytics in the left navigation to see:

  • Total QR scans across all campaigns
  • Scan rate (scans ÷ total pieces sent)
  • Breakdown by Image Template or mailing list
  • Time-based scan trends

Exporting scan data​

To export QR scan data:

  1. Go to Mailing Lists in the left navigation.
  2. Open the All QR Scans system list.
  3. Click Export.
  4. Download the CSV with recipient details, scan event timestamps, and source URL.

The export includes the source campaign or mailing list for each scan, allowing you to attribute engagement back to the specific mailer.

Tips & best practices​

  • Monitor scan rate as the primary engagement KPI for your campaigns. A strong scan rate (compared across templates) signals that the design and CTA are working.
  • Export scan data regularly and import it into your CRM to keep engagement records current.
  • Compare scan rates across Image Templates to identify which designs drive more engagement.

Limits & gotchas​

  • Scan data is PII-adjacent - treat exports carefully.