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Neighbor Blast - Just Listed / Just Sold

Who it's for​

Real estate agents who want to mail the neighborhood every time they list or sell a property. The goal: generate listing inquiries from neighbors who want to know what their home is worth.

The play​

Every time you add a listing address to a dedicated mailing list, thanks.io automatically finds the neighbors within a set radius and mails them a postcard. The postcard shows a photo of the subject property (via Google Street View), your contact info, and a QR code.

The whole thing runs automatically. You add one address; the campaign does the rest.

Expected signals​

  • Typical Neighbor Blast: 50–100 neighbors per address
  • QR scan rate: 3–8% on a well-designed card with a relevant offer
  • Result: 2–8 warm leads per listing, passively generated
  • Cost: roughly $50–$100 per blast depending on neighbor count and plan tier

Step-by-step​

Send method: Automated Campaigns → Neighbor Blast — add a listing address to your list and postcards fire automatically to surrounding neighbors.

1. Create a dedicated "Blast" mailing list​

In Mailing Lists, create a list named something like "Just Listed Blasts." This is the list your Neighbor Blast campaign will watch. Every address you add here fires a new blast.

Real estate accounts come with preloaded templates

Real estate accounts are preloaded with Just Listed and Just Sold dynamic image templates that are already set up with Street View and the right layout. We recommend using those instead of building from scratch — just select them when choosing your Image Template in the campaign setup.

2. Create Street View Image Template​

  1. In the nav bar, go to Image Templates.
  2. Click Dynamic Builder.
  3. Set the Background Image to ~STREET_VIEW~.
  4. Add a header and subheader — for example:
    • Header: "Just Listed in Your Neighborhood"
    • Subheader: "Curious what your home is worth? Scan to find out."
  5. Save the template.

Every postcard now auto-generates with a Street View photo of the listing address. See Dynamic Images for full setup details.

3. Create your Message Template​

In the left navigation, go to Message & QR Templates and create a new template. Keep it simple:

Hi %FIRST_NAME%,

Your neighbor at %ABSENTEE_STREET% just listed / just sold. The market is active in your area right now.

Curious what your home is worth? Scan the QR code for a free instant estimate, or call me directly.

%YOUR_FULL_NAME%, %YOUR_COMPANY%
%YOUR_PHONE%

Enable the QR code and set the destination to your home-valuation landing page or your phone number. Save the template — you'll select it in the campaign setup below.

4. Set up the Neighbor Blast campaign​

  1. Go to Automated Campaigns in the left navigation.
  2. Click Add Automation.
  3. In the Add Automation modal:
    • Select What To Send: choose your postcard format.
    • Select An Image Template: choose your Street View listing template.
    • Select A Message Template: choose your "Just Listed" message.
    • Select A Mailing List: choose your "Just Listed Blasts" list.
    • In the Sending trigger dropdown, select Neighbor Blast (radius around an address).
    • Set Number of Neighbors to Send To (10–100 is a good starting range).
    • Set Enter Day After Added to List to 1.
    • Under Select the Property to Display in Google Street View, choose Target property (radius search center) — this shows the listing address on the postcard, not each neighbor's own house.
  4. Click Save.

5. Add a listing address to fire the campaign​

Add your listing address to the "Just Listed Blasts" list. The campaign picks it up within minutes and queues postcards to all neighbors in the radius.

That's it. Every future listing you add to this list fires a new blast automatically.

Tracking what worked​

  • Check All Campaign Neighbor Blasts - it's your complete record of every neighbor reached across all blasts.
  • Check your Global Scan List to see which neighbors scanned and when.

Pitfalls​

  • Not choosing Target property (radius search center). Without it, the postcard shows a photo of each neighbor's own house — which is odd and not what you want for a listing announcement.
  • Radius too large. 100+ neighbors per blast can get expensive fast. Start tight and expand if the economics work.
  • No QR code. You lose all tracking data. Always include one.

Run this play​

  1. Enable Street View / Subject Property on your Image Template
  2. Set up Neighbor Blast campaign
  3. Set up QR tracking

Video Guides​

How to manually send Just Listed / Just Sold cards:

How to set up automated Just Listed / Just Sold sending: