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Neighbor Blast - Just Listed / Just Sold

Who it's for​

Real estate agents who want to mail the neighborhood every time they list or sell a property. The goal: generate listing inquiries from neighbors who want to know what their home is worth.

The play​

Every time you add a listing address to a dedicated mailing list, thanks.io automatically finds the neighbors within a set radius and mails them a postcard. The postcard shows a photo of the subject property (via Google Street View), your contact info, and a QR code.

The whole thing runs automatically. You add one address; the campaign does the rest.

Expected signals​

  • Typical Neighbor Blast: 50-100 neighbors per address
  • QR scan rate: 3-8% on a well-designed card with a relevant offer
  • Result: 2-8 warm leads per listing, passively generated
  • Cost: roughly $50-$100 per blast depending on neighbor count and plan tier

Step-by-step​

Send method: Campaigns → Neighbor Blast - add a listing address to your list and postcards fire automatically to surrounding neighbors.

1. Create a dedicated "Blast" mailing list​

In Campaigns, click New Campaign and, under Make a new list, create a list named something like "Just Listed Blasts." This is the list your Neighbor Blast campaign will watch. Every address you add here fires a new blast.

Real estate accounts come with preloaded designs

Real estate accounts are preloaded with Just Listed and Just Sold Street View designs that are already set up with the right layout. We recommend starting from those instead of building from scratch. A campaign can only use a creative with both a front and a message, so make sure the one you pick has your message.

2. Make a creative with a Street View front​

  1. Go to Creatives → New creative and choose Build it yourself.
  2. Pick a postcard size on the Mail piece step.
  3. On the Front step, choose Street View design.
  4. Under Background, choose Street View. Under Your words, add a Header and Sub-header - for example:
    • Header: "Just Listed in Your Neighborhood"
    • Sub-header: "Curious what your home is worth? Scan to find out."
  5. Save the design and continue to the message (step 3 below).

Every postcard now auto-generates with a Street View photo of the listing address. See Creating a creative and Dynamic Images for full setup details.

Consider an AI effect

Click Add an AI effect in the Background section to re-render the listing's Street View in a watercolor illustration, curb-appeal enhancement, or seasonal style. A stylized image tends to stand out more in the mailbox than a raw Street View photo. Adds $0.10 per recipient. See Street View AI Effects.

3. Write the message​

On the creative's Message step, keep it simple:

Hi %FIRST_NAME%,

Your neighbor at %ABSENTEE_STREET% just listed / just sold. The market is active in your area right now.

Curious what your home is worth? Scan the QR code for a free instant estimate, or call me directly.

%YOUR_FULL_NAME%, %YOUR_COMPANY%
%YOUR_PHONE%

Set the QR code destination to your home-valuation landing page or your phone number. Name and save the creative on Review - you'll pick it in the campaign setup below.

4. Set up the Neighbor Blast campaign​

  1. On your "Just Listed Blasts" campaign page, click Add action.
  2. What: pick your Street View listing creative.
  3. When: under When someone joins the list, choose Neighbor blast, then set:
    • Days after an address joins the list: 1.
    • Which neighbors: Nearest Neighbors (or another neighbor type).
    • Neighbors to mail for each address: 10-100 is a good starting range.
    • Street View shows: The address that joined the list - this shows the listing on the postcard, not each neighbor's own house.
  4. Review: check the summary (including the note that each neighbor's custom1 and custom2 fields are filled with the listing address), name the action, then click Start action (and confirm) or Save paused.

5. Add a listing address to fire the campaign​

Add your listing address to the "Just Listed Blasts" list. The campaign picks it up within minutes and queues postcards to all neighbors in the radius.

That's it. Every future listing you add to this list fires a new blast automatically.

Tracking what worked​

  • Check All Campaign Neighbor Blasts - it's your complete record of every neighbor reached across all blasts.
  • Check your Global Scan List to see which neighbors scanned and when.

Pitfalls​

  • Not showing the target property. If Street View shows is set to Each neighbor's own home, the postcard shows a photo of each neighbor's own house - which is odd and not what you want for a listing announcement.
  • Radius too large. 100+ neighbors per blast can get expensive fast. Start tight and expand if the economics work.
  • No QR code. You lose all tracking data. Always include one.

Run this play​

  1. Make a creative with a Street View front
  2. Set up Neighbor Blast campaign
  3. Set up QR tracking

Video Guides​

How to manually send Just Listed / Just Sold cards:

note

The videos on this page were recorded on an earlier layout of the dashboard, so some screens and names may differ from what you see today.

How to set up automated Just Listed / Just Sold sending:

A deeper walkthrough of what makes these cards convert: