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Golden Letters

Who it's for​

Real estate agents who want to generate listing appointments from a short, targeted list of high-value prospects - homeowners in a specific area, FSBO owners, expired listings, or absentee owners you want to represent.

The play​

Send a short, personally-addressed handwritten-style Windowless Letter to 25-75 precisely targeted homeowners. The letter uses a real postage stamp and looks genuinely personal. The message is brief, warm, and specific - not a flyer, not a postcard, not a form letter.

Then follow up with 2-3 more touches over 6-8 weeks via a Days After Added drip.

Expected signals​

  • Response rates on Golden Letter sequences commonly run 5-15% for warm lists
  • A 50-homeowner sequence at 3 touches costs roughly $150-$300 - a small fraction of a listing commission
  • Most responses come in within 7-14 days of delivery

Step-by-step​

Send method: Campaigns → Days After Added - add contacts to your list and the sequence fires automatically.

1. Build your target list​

Keep it tight - 25-100 names is ideal. Sources:

  • Expired or withdrawn listings from your MLS
  • FSBO owners in your target area
  • Absentee owners (purchased list or skip-traced from county records)
  • Recent life-event contacts (estate sales, divorces, new job changes)

Upload to a mailing list named "Golden Letters."

2. Make a creative for each touch​

Go to Creatives → New creative, choose a windowless letter with a handwritten cover letter, and make one creative per touch. A campaign needs both sides, so give each letter a front (its background) as well as the message. The key: each message must sound personal, not promotional - three sentences max.

Day 1:

Hi %FIRST_NAME%,

I've been working in this neighborhood for [X] years and noticed you haven't listed yet. If you've thought about selling, I'd love to share what similar homes have been going for - no obligation, just a quick conversation.

%YOUR_FULL_NAME%
%YOUR_PHONE%

Add a QR code pointing to a calendar-booking link or home-value estimate page. Use Check my message - aim for 8+. Save each creative before moving on.

tip

Handwritten-style with Realism Mode enabled makes the letter look genuinely personal. This matters - a piece that looks personally written gets read. One that looks printed gets tossed.

3. Set up a Days After Added campaign​

Golden Letters work best as a sequence:

  1. Go to Campaigns in the sidebar, click New Campaign, and pick your Golden Letters list under Use a list you have.
  2. What: pick your Day 1 Golden Letter creative.
  3. When: under When someone joins the list, choose Days after they join and enter 1 (mails the day after they're added).
  4. Review: name the action and click Save paused or Start action. The wizard returns to the campaign's page.
  5. Click Add action to create the Day 21 follow-up: the Day 21 letter creative, 21 days.
  6. Repeat for Day 45 (a 6×9 postcard creative with a new angle).

4. Add contacts and watch the QR Scan List​

When you add a contact to your Golden Letters list, the drip fires automatically. Monitor your Global Scan List - anyone who scans is actively interested. Call them within 24 hours.

Copy starter (Day 1)​

Hi %FIRST_NAME%,

I work with homeowners in your area and noticed your home hasn't been listed. I wanted to reach out personally - the market is active right now and I'd love to share what I'm seeing.

I'd love to share a quick estimate - no pressure. Scan the code or give me a call.

%YOUR_FULL_NAME%, %YOUR_COMPANY%
%YOUR_PHONE%

Pitfalls​

  • Generic message. The Golden Letter only works if it sounds personal. If it reads like a postcard, it performs like one.
  • Oversized list. 300+ contacts with a 3-touch sequence is a budget commitment. Start with 50 and scale what works.
  • No follow-up. The first touch rarely closes. The sequence does.

Run this play​

  1. Upload your target list as a CSV
  2. Make a Windowless Letter creative with AI Fonts and Realism Mode
  3. Set up a Days After Added drip campaign
  4. Enable QR tracking

Video Guide​

note

The videos on this page were recorded on an earlier layout of the dashboard, so some screens and names may differ from what you see today.