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Farming with evenFLOW

Who it's for​

Real estate agents who want to own a geographic farm - a specific neighborhood, zip code, or subdivision - by showing up in mailboxes consistently over months and years.

The play​

Build a list of every address in your farm area. Use evenFLOW to drip through the list at a controlled daily pace - say, 20 pieces per day - so you spread your spend evenly throughout the month. Run the campaign on a loop so the same list rotates through every few months, each time with fresh creative.

Over time, you become the agent that neighborhood thinks of first.

Expected signals​

  • A well-maintained farm of 500 homes at 20 pieces/day cycles through every 25 days
  • After 3-6 months of consistent mailing, inbound inquiry rates measurably increase
  • QR scan rates on farm mail typically run 1-4%; scans indicate active home-value interest
  • Cost: depends on list size and frequency - evenFLOW lets you set the daily budget ceiling

Step-by-step​

Send method: Campaigns → evenFLOW (A few each day) - paces your farm list at a controlled daily rate and loops indefinitely.

1. Build your farm list​

Sources for addresses:

  • Radius search - from a seed address, let thanks.io find all addresses within a radius. See Radius Search.
  • CSV upload - purchase a list from a data provider or pull from your MLS.

Upload to a dedicated list named by neighborhood, e.g., "Oak Park Farm."

2. Choose your format​

6×9 postcards are the recommended format for farming - strong visual presence, lower cost, and ideal for rotating creative.

3. Make your creative​

Make the creative before setting up the campaign - you'll pick it on the campaign wizard's What step. Go to Creatives → New creative and see Creating a creative for every option.

  • Front: design a clean, professional card with your headshot, logo, and one clear message. Rotate creative every 1-2 months (recent sale, market stats, seasonal greeting).
  • Message: add a QR code pointing to a home-value landing page or your contact page. Use Check my message - target 8+ before starting the campaign.

4. Set up the evenFLOW campaign​

  1. Go to Campaigns in the sidebar, click New Campaign, and pick your farm list under Use a list you have.
  2. What: pick your creative (filter by 6x9 Postcards, or your preferred format).
  3. When: under Spread out (evenFLOW), choose A few each day.
    • Set Recipients a day (e.g., 20).
    • Turn on Start over at the end of the list - this restarts from the top when the list is exhausted, creating the loop that keeps your farm active indefinitely.
  4. Review: check the summary and the preview, name the action, then click Start action (and confirm) or Save paused.
  5. On the campaign's page, check the Projected sends, next 12 months chart to confirm the monthly volume fits your budget.

5. Rotate creative on a schedule​

Every 4-6 weeks, edit the creative (changes apply from the next mailing), or make a new creative and switch the action to it on the What step. Consistent delivery with fresh creative keeps the farm alive. Stale, repetitive mail gets ignored.

Tracking what worked​

  • Global Scan List: who in your farm is actively checking home values?
  • QR scan spikes after a market-update card often indicate high homeowner engagement
  • Track inbound inquiry source - when a new listing or call comes in, ask "Did you receive a card from us recently?"

Pitfalls​

  • Stopping after 2-3 months. Farming requires patience. Most farms take 6-12 months to produce consistent referrals.
  • No QR code. Without it, you can't identify who's interested.
  • Same creative every send. Rotate messaging to stay relevant.
  • List too large to sustain. A 2,000-home farm at $1/piece is $2,000 per cycle. Match your farm size to your monthly budget.

Run this play​

  1. Build your list with radius search or CSV upload
  2. Set up an evenFLOW Daily Limit campaign
  3. Add a QR code to your creative's message

Video Guide​

note

The videos on this page were recorded on an earlier layout of the dashboard, so some screens and names may differ from what you see today.