Skip to main content

Farming with evenFLOW

Who it's for​

Real estate agents who want to own a geographic farm - a specific neighborhood, zip code, or subdivision - by showing up in mailboxes consistently over months and years.

The play​

Build a list of every address in your farm area. Use evenFLOW to drip through the list at a controlled daily pace - say, 20 pieces per day - so you spread your spend evenly throughout the month. Run the campaign on a loop so the same list rotates through every few months, each time with fresh creative.

Over time, you become the agent that neighborhood thinks of first.

Expected signals​

  • A well-maintained farm of 500 homes at 20 pieces/day cycles through every 25 days
  • After 3–6 months of consistent mailing, inbound inquiry rates measurably increase
  • QR scan rates on farm mail typically run 1–4%; scans indicate active home-value interest
  • Cost: depends on list size and frequency - evenFLOW lets you set the daily budget ceiling

Step-by-step​

Send method: Automated Campaigns → Daily Send Limit (evenFLOW) — paces your farm list at a controlled daily rate and loops indefinitely.

1. Build your farm list​

Sources for addresses:

  • Radius search - from a seed address, let thanks.io find all addresses within a radius. See Radius Search.
  • CSV upload - purchase a list from a data provider or pull from your MLS.

Upload to a dedicated list named by neighborhood, e.g., "Oak Park Farm."

2. Choose your format​

6×9 postcards are the recommended format for farming - strong visual presence, lower cost, and ideal for rotating creative.

3. Create your Image Template and Message Template​

Create these before setting up the campaign — you'll select them in the automation form.

  • Image Template: go to Image Templates in the left navigation. Design a clean, professional card with your headshot, logo, and one clear message. Rotate creative every 1–2 months (recent sale, market stats, seasonal greeting).
  • Message Template: go to Message & QR Templates in the left navigation. Add a QR code pointing to a home-value landing page or your contact page. Run Rate My Content — target 8+ before activating.

4. Set up the evenFLOW campaign​

  1. Go to Automated Campaigns in the left navigation.
  2. Click Add Automation.
  3. In the Add Automation modal:
    • Select What To Send: choose 6×9 Postcard (or your preferred format).
    • Select An Image Template and Select A Message Template for your current creative.
    • Select A Mailing List: choose your farm list.
    • In the Sending trigger dropdown, select Daily Send Limit (evenFLOW).
    • Set Number of Recipients to Send to Daily (e.g., 20 pieces/day).
    • Enable Rotate at end of list — this restarts the campaign from the top when the list is exhausted, creating the loop that keeps your farm active indefinitely.
  4. Click Preview to confirm the mailer looks right.
  5. Click Save.

5. Rotate creative on a schedule​

Every 4–6 weeks, create a new Image Template or Message Template for the campaign. Consistent delivery with fresh creative keeps the farm alive. Stale, repetitive mail gets ignored.

Tracking what worked​

  • Global Scan List: who in your farm is actively checking home values?
  • QR scan spikes after a market-update card often indicate high homeowner engagement
  • Track inbound inquiry source - when a new listing or call comes in, ask "Did you receive a card from us recently?"

Pitfalls​

  • Stopping after 2–3 months. Farming requires patience. Most farms take 6–12 months to produce consistent referrals.
  • No QR code. Without it, you can't identify who's interested.
  • Same creative every send. Rotate messaging to stay relevant.
  • List too large to sustain. A 2,000-home farm at $1/piece is $2,000 per cycle. Match your farm size to your monthly budget.

Run this play​

  1. Build your list with radius search or CSV upload
  2. Set up a Daily Send Limit (evenFLOW) campaign
  3. Add a QR code to your Message Template