Automated Follow-Ups on Delivery

One of the most powerful - but often overlooked - features of thanks.io is the ability to trigger actions in third-party systems the moment a mail piece is delivered. Instead of guessing when to follow up, you can send an automated text or email to your recipient at exactly the right time: when they have your mail in hand.

This can be set up directly through the thanks.io API or using connector apps like Zapier - no coding required with the Zapier route.

Why it works

Most follow-up calls and texts happen on a fixed schedule - 3 days after sending, a week later, etc. Delivery-triggered follow-ups are different: they fire based on when the mail actually arrives, not when it was sent. Your message lands while the recipient is holding your postcard.

How to set it up

Option 1 - Zapier (no code):

1. Create a Zap with the thanks.io trigger Order Item Delivered.
2. Add an action to send an SMS via your preferred platform (e.g., Twilio, HighLevel, HubSpot).
3. Personalize the message using the recipient data passed by the webhook.

Option 2 - thanks.io API:

Set up the order-item-delivered webhook in your own system to fire your follow-up logic when thanks.io posts the delivery event.

Tips

• Keep your follow-up message short and reference the mail piece directly - "Did you get the card I sent?" or "I wanted to follow up on the letter that just arrived."
• This feature requires the Business Plan. If you need help getting it set up, schedule a 1-on-1 implementation session.
• Pair delivery follow-ups with a QR code on your mailer so you can also track recipients who scan before you even reach out.