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VisitorView Website Retargeting

VisitorView is a small script you add to your website. When a visitor loads your page, the script runs automatically and attempts to identify them. If successful, it adds their name and mailing address to a thanks.io mailing list - no sign-up form or action required from the visitor.

Each successful capture costs $0.20 and is charged to your account. Captures that fail to identify the visitor are not charged.

How it works​

When the script detects a visitor, it runs a skip-trace against multiple data sources using the visitor's location. At minimum it returns the visitor's mailing address. If a name, email address, or phone number is found, those are returned as well.

The captured contact is added directly to whatever mailing list you connected the script to. From there, you can use a campaign to automatically send them a piece of mail.

Setting it up​

1. Create or open a mailing list​

  1. In your dashboard, go to Mailing Lists.
  2. To use an existing list, open it. To create a new one, click Add Mailing List, enter a List name, and click Create list.

2. Configure the Retargeting code card​

On the list page, open the ⋮ menu and choose Advanced settings, then scroll to the Retargeting code card.

Configure the options:

  • Max addresses added per month - sets a monthly cap on how many captures this script will make, from 100 up to Unlimited. Each capture is $0.20. Set this to a limit you are comfortable with. Select Off to disable the script entirely. A change here saves straight away.
  • Site/page block list - enter any URLs or paths you do NOT want the script to run on, separated by commas (for example thanks.io, admin/*). Useful if your website platform injects a global header or footer and you want to exclude certain pages (such as admin or login pages).
  • Site/page permit list - enter the URLs you want the script to run on ONLY, separated by commas. Use this when you want to limit captures to a specific landing page and connect it to a specific mailing list.

3. Get and install the embed code​

  1. Click Get embed code. A Please confirm dialog explains the 20¢ per lookup fee and that the monthly cap limits your costs. Click Get embed code to continue.
  2. The Retargeting script appears in the card. If it says the script is being generated, check back in a minute. Copy it with the copy button.
  3. Paste the code into your website just before the closing </body> tag. In most website builders and CRMs, this area is called the website footer or custom code section.

After changing the block or permit list, click Update settings to save it. Zap out new entries opens the thanks.io Zapier integrations, for sending each new capture on to another app.

The script runs automatically every time the page loads. In cases where the visitor cannot be identified automatically, the browser may prompt the visitor to share their location.

Cost and billing​

All VisitorView captures are charged at $0.20 per successful lookup. Every charge is recorded in Settings → Billing History. Use the Max addresses added per month setting to stay within your budget.