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VisitorView Website Retargeting

VisitorView is a small script you add to your website. When a visitor loads your page, the script runs automatically and attempts to identify them. If successful, it adds their name and mailing address to a thanks.io mailing list - no sign-up form or action required from the visitor.

Each successful capture costs $0.20 and is charged to your account. Captures that fail to identify the visitor are not charged.

How it works​

When the script detects a visitor, it runs a skip-trace against multiple data sources using the visitor's location. At minimum it returns the visitor's mailing address. If a name, email address, or phone number is found, those are returned as well.

The captured contact is added directly to whatever mailing list you connected the script to. From there, you can use a campaign to automatically send them a piece of mail.

Setting it up​

1. Create or open a mailing list​

  1. In your dashboard, go to Mailing Lists.
  2. To use an existing list, open it. To create a new one, click Add List, choose Manually Enter Addresses, give the list a name, and click Save.

2. Configure the Retargeting Code section​

On the list detail page, scroll down in the left column to Retargeting Code.

Configure the options:

  • Max addresses added per month - sets a monthly cap on how many captures this script will make. Each capture is $0.20. Set this to a limit you are comfortable with. Select Off to disable the script entirely.
  • Site/Page Block List - enter any URLs or paths you do NOT want the script to run on. Useful if your website platform injects a global header or footer and you want to exclude certain pages (such as admin or login pages).
  • Site/Page Permit List - enter the URLs you want the script to run on ONLY. Use this when you want to limit captures to a specific landing page and connect it to a specific mailing list.

3. Get and install the embed code​

  1. Click Get Embed Code. A code snippet will appear below the button.

  2. Click Copy Code to Clipboard.

  3. Paste the code into your website just before the closing </body> tag. In most website builders and CRMs, this area is called the website footer or custom code section.

The script runs automatically every time the page loads. In cases where the visitor cannot be identified automatically, the browser may prompt the visitor to share their location.

Cost and billing​

All VisitorView captures are charged at $0.20 per successful lookup. Every charge is recorded in your billing history. Use the Max addresses added per month setting to stay within your budget.