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Shopify (and E-commerce) Integration

What it is​

thanks.io connects to Shopify, WooCommerce, BigCommerce, and Magento through Zapier or Make. When a customer event fires (new order, first purchase, win-back trigger), Zapier or Make triggers a thanks.io mail send automatically.

Common use cases​

  • Send a handwritten-style thank-you postcard after every first purchase
  • Win back customers who haven't bought in 60-90 days with a special offer
  • Send a gift card to high-value customers as a VIP reward
  • Follow up on reviews or referrals with a physical mailer

How to use it via Zapier​

  1. Go to zapier.com and search for thanks.io Shopify to browse pre-built templates.
  2. Choose a template or build from scratch with a Shopify New Order (or similar) trigger.
  3. Add a Filter step to narrow the trigger (first purchases only, orders over a certain value, etc.).
  4. Add a thanks.io Send action step; authorize thanks.io in Zapier.
  5. Map Shopify shipping address fields to the thanks.io recipient fields.
  6. Choose the design: select your Image Template and Message Template, or enter a creative ID if your action step shows that field. See Choose the design.
  7. Test and activate.

For Make, use the Shopify Watch Orders trigger module and connect a thanks.io HTTP request action. See Make Integration.

Tips & best practices​

  • For win-back campaigns, use a Delay step to send the mail 60-90 days after the customer's last order.
  • Add a QR code linking to a personalized discount URL. Use the Global Scan List to see who redeems it.

Limits & gotchas​

  • Map from the Shopify shipping address (not billing address) for best deliverability.
  • WooCommerce, BigCommerce, and Magento follow the same pattern using their respective Zapier or Make triggers.