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Shopify (and E-commerce) Integration

What it is​

thanks.io connects to Shopify, WooCommerce, BigCommerce, and Magento through Zapier or Make. When a customer event fires (new order, first purchase, win-back trigger), Zapier or Make triggers a thanks.io mail send automatically.

Common use cases​

  • Send a handwritten-style thank-you postcard after every first purchase
  • Win back customers who haven't bought in 60–90 days with a special offer
  • Send a gift card to high-value customers as a VIP reward
  • Follow up on reviews or referrals with a physical mailer

How to use it via Zapier​

  1. Go to zapier.com and search for thanks.io Shopify to browse pre-built templates.
  2. Choose a template or build from scratch with a Shopify New Order (or similar) trigger.
  3. Add a Filter step to narrow the trigger (first purchases only, orders over a certain value, etc.).
  4. Add a thanks.io Send action step; authorize thanks.io in Zapier.
  5. Map Shopify shipping address fields to the thanks.io recipient fields.
  6. Select your Image Template and Message Template.
  7. Test and activate.

For Make, use the Shopify Watch Orders trigger module and connect a thanks.io HTTP request action. See Make Integration.

Tips & best practices​

  • For win-back campaigns, use a Delay step to send the mail 60–90 days after the customer's last order.
  • Add a QR code linking to a personalized discount URL. Use the Global Scan List to see who redeems it.

Limits & gotchas​

  • Map from the Shopify shipping address (not billing address) for best deliverability.
  • WooCommerce, BigCommerce, and Magento follow the same pattern using their respective Zapier or Make triggers.