How do QR Codes Work

How Do QR Codes Work? Like Magnets?

QR Codes are printed for each recipient automatically -- you simply supply the URL that you want people to land on.

(You'll find the instructions at the end of this brief guide.)Each recipient will have a code unique to them printed that directs to the URL you specify.

What should I link?

To be successful with QR codes:

The design of your mailer, and messaging, should both have the goal of getting/asking the recipient to scan the code.
When the code is scanned, the recipient should get what was promised.

Well-thought-out mailers will convert as well as digital ads, giving you a 5-7% "click rate" on average. They definitely work for getting people into your digital marketing funnels!

Examples of things to link in a QR code:

Your website
Coupons
Products
Landing Pages
Newsletter/Market Report Sign-Up
Social Media Pages/Groups

Notifications

Whenever a QR code is scanned, you will receive an email notification. It will tell you which recipient card it was, what the URL was, and what order the card was sent from.Email notifications for QR scans can be disabled in settings.

Automation

When someone scans a QR code, things can happen.

We supply all of the associated mailer data to Zapier, so that you may trigger further automations after a recipient scans your code.

For example:

Send blast marketing and only add the scanners as new leads to your CRM.
Re-categorize contacts in your CRM depending on a scan.
Send an email or message to whichever recipient scans the code.