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Glossary

Definitions for terms you'll encounter across the thanks.io dashboard and docs.

Absentee Owner Mode​

A design option for Neighbor Blast and radius automated campaigns. When enabled, the mailer shows the target property address rather than the recipient's own address. Useful for Just Listed / Just Sold automated campaigns where you want neighbors to see the specific property you are marketing.

Address Collection Landing Page​

A thanks.io-hosted web form, attached to a mailing list, where people can submit their own name and address to be added to that list. Useful for open house sign-ins, newsletter sign-ups, event registrations, and any other opt-in scenario. The URL can be shared anywhere - in an email, on a website, or as the destination for a QR code on a mail piece.

AI Fonts​

A rendering mode that applies randomized character placement and letter spacing to every piece so each mailer looks slightly different - mimicking natural handwriting variation.

Audit Log​

A chronological record of every API call, dashboard action, Zapier trigger, webhook event, and login on your account.

Branding Builder​

A dashboard tool where you set your account-wide visuals: company logo, brand colors, contact information (name, phone, email, company), handwriting color, and the "Scan Me" background used on your default QR landing page. These values auto-populate into Message Templates via replacement variables.

Send Mail Wizard​

The dashboard tool for composing and sending a single-piece mailer. Walk through choosing a mailer type, selecting Image and Message Templates, adding recipients, reviewing a proof, and placing the order.

ThanksAI Studio​

AI that auto-builds mailer creatives from a prompt. Give it a description and it generates a print-ready front image for postcards, notecards, letter covers, and more. The result saves as a reusable Image Template. Per-recipient QR codes are composited on top at print time, so every piece gets its own unique scannable code.

Days After Added​

An automation type that automatically sends a mailer a set number of days after a recipient is added to a mailing list. Ideal for drip sequences, onboarding series, and follow-up cadences.

Duplicate Prevention​

A built-in safeguard that prevents the same recipient from receiving more than one piece of mail from the same account within any 36-hour window. Applies to all mailer types except gift cards.

evenFLOW​

An automation type that sends at a fixed daily rate from a mailing list (e.g., 50 pieces/day). Optional loop mode restarts from the beginning when the list is exhausted.

Global Scan List​

An automatically maintained mailing list (All QR Scans) that captures every recipient who has scanned a QR code on one of your mailers. Use it as a source for follow-up automated campaigns.

Handwritten-style​

The visual style of text rendered by the thanks.io handwriting engine. thanks.io does not use real pens or human handwriters - all text is produced by a proprietary digital rendering engine.

Image Template​

The front image of a mailer - a full-bleed design that prints on the front of a postcard, letter, Notecard, MagnaCard, or other mailer type. The back of a postcard and the interior of a Notecard are set in a Message Template, not here. Image Templates can be uploaded as files, synced from Canva, or generated via ThanksAI Studio. Used in both single sends and automated campaigns.

Invalid Address Filter​

A mailing list feature that flags and isolates recipients whose addresses fail address verification. You can view, fix, or remove invalid addresses before sending.

Just Listed / Just Sold​

Real estate automated campaign templates that reference the subject property in the mailer design, typically paired with a Google Street View of the property and an Absentee Owner Mode send to surrounding neighbors.

MagnaCard​

A 6×9-inch magnetic postcard that adheres to refrigerators and metal surfaces. The front is a full-color design; the back functions like a standard postcard. Available on all plans.

Message Template​

A reusable message body for a mailer. Includes the handwritten-style text, QR code configuration, replacement variables, AI Fonts, and Realism Mode settings. Message Templates support a ChatGPT-style prompt for per-recipient AI generation at send time.

Neighbor Blast​

An automation type that searches a configurable radius around a given address and sends mail to all neighboring properties. Popular with real estate agents for farming neighborhoods.

Notecard​

A 5.5x8.5-inch folded greeting card with a real postage stamp. One of thanks.io's premium mailer formats - ideal for personal thank-you notes and high-value customer touches.

An optional anti-smudge coating added to a mailer before printing. A pay-per-use add-on. Useful for high-stakes automated campaigns where presentation is critical.

Rate My Content​

An AI scoring system in the Message Template editor. Evaluates your copy 1-10 across four dimensions: Personalization, Call to Action, Readability, and Tone. Scores below 8 surface specific critiques and a one-click improved version.

Realism Mode​

An optional enhancement to AI Fonts that adds deliberate imperfections - small crossouts, subtle spacing variations, slight slant changes - to make handwritten-style text look even more authentic.

Replacement Variables​

Placeholders in a Message Template that are replaced with real data at send time. Always in %UPPER_CASE% format: %FIRST_NAME%, %YOUR_COMPANY%, %CUSTOM1%.

Standard vs. First Class Postage​

Two postage options for every mailer:

  • Standard postage - lower cost; ~5+ additional delivery days; no individual tracking; no return-to-sender.
  • First Class postage - higher cost; faster delivery; return-to-sender enabled.

Suppression List​

A permanent exclusion list - recipients on a Suppression List are never mailed, regardless of automated campaigns or individual sends. Used to honor opt-outs and remove bad addresses permanently.

VisitorView​

A data service that identifies website visitors and appends their physical mailing address, enabling follow-up mail to people who visited your site but didn't convert. Pay-per-use; see thanks.io/pricing.

Windowed vs. Windowless Letter​

  • Windowed letter - recipient's address is visible through a window in the envelope. Standard format.
  • Windowless letter - full-bleed design with no address window; more premium appearance; higher cost.