AI & Personalization - FAQs
What is Check my message (Rate My Content)?
Check my message is the AI scoring tool on the message step, both when you build a creative and on the Message step of Send Mail. It evaluates your message across personalization, call to action, readability, and tone - returning a score of 1-10. Scores of 8 or below surface specific critiques and a stronger version you can use with one click.
What score should I aim for?
Aim for 9 or 10 across all four dimensions before sending.
What are replacement variables?
Placeholders (e.g., %FIRST_NAME%, %CITY%, %CUSTOM1%) that are replaced with real recipient data at send time. Branding variables (%YOUR_COMPANY%, %YOUR_PHONE%) pull from your Branding settings.
Can I personalize each mailer with AI?
Yes. The per-recipient AI messaging feature lets you embed a ChatGPT-style prompt in a creative's message. At send time, the AI generates a unique message for each recipient using their specific data.
What are AI Fonts?
AI Fonts apply randomized character placement and spacing so every piece in a batch looks subtly unique - no two pieces are pixel-identical.
What is Realism Mode?
Realism Mode adds subtle imperfections (slight crossouts, character irregularities) to make the handwriting-style rendering look even more naturally written.
Does thanks.io use real handwriting?
No. All text is produced by a proprietary digital handwriting engine - fully automated digital printing.
What is ThanksAI Studio?
ThanksAI Studio designs mailer creatives with AI. It's part of Creatives: go to Creatives → New creative and choose Design it with ThanksAI (or use the Make creative now tab in Send Mail). Give it a prompt and it generates a print-ready front for postcards, notecards, letters, gift cards, and more - every mailer type except MagnaCards. No design tool required. Saving the design saves it as a creative, which you can then send, schedule in a campaign, or edit like any other. A per-recipient QR code can still be placed on the generated design - thanks.io composites it on top at print time.
Can I write my message with AI?
Yes. On the message step, the Write with AI tab drafts the message with you in a back-and-forth chat. You can also use Use your own AI on the Front step to get a ready-made prompt, with the exact print size, for Claude or ChatGPT, then upload the image it makes.