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AI & Personalization - FAQs

What is Rate My Content?

Rate My Content is an AI scoring tool in the Message Template editor. It evaluates your message across personalization, call to action, readability, and tone - returning a score of 1–10. Scores of 8 or below surface specific critiques and a one-click improved version.

What score should I aim for?

Aim for 9 or 10 across all four dimensions before sending.

What are replacement variables?

Placeholders (e.g., %FIRST_NAME%, %CITY%, %CUSTOM1%) that are replaced with real recipient data at send time. Branding variables (%YOUR_COMPANY%, %YOUR_PHONE%) pull from your Branding Builder.

Can I personalize each mailer with AI?

Yes. The per-recipient AI messaging feature lets you embed a ChatGPT-style prompt in your Message Template. At send time, the AI generates a unique message for each recipient using their specific data.

What are AI Fonts?

AI Fonts apply randomized character placement and spacing so every piece in a batch looks subtly unique - no two pieces are pixel-identical.

What is Realism Mode?

Realism Mode adds subtle imperfections (slight crossouts, character irregularities) to make the handwriting-style rendering look even more naturally written.

Does thanks.io use real handwriting?

No. All text is produced by a proprietary digital handwriting engine - fully automated digital printing.

What is ThanksAI Studio?

ThanksAI Studio auto-builds mailer creatives with AI. Give it a prompt and it generates a print-ready front image for postcards, notecards, letter covers, and more. No design tool required. A per-recipient QR code can still be placed on the generated design - thanks.io composites it on top at print time.