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Cold Calling Guide for QR Code Scan Leads

Strategies for responding to recipients/leads QR code scans

1. Crafting a High-Converting Call To Action (CTA)

The most important part of your mailer is the Call To Action (CTA) — it’s what motivates someone to scan the QR code.

A great CTA:

  • Offers a clear benefit

  • Creates curiosity or urgency

  • Aligns with your follow-up conversation

Example CTA for Real Estate:

“Curious what 123 Main Street is worth? Scan for an instant valuation.”

2. Respond Fast — Timing Is Everything

As soon as a scan comes in, call or text right away. This is when the person is most interested, engaged, and likely to take action. A fast response shows professionalism and increases the chance of a meaningful conversation.

3. Match Your Script to the CTA

Your follow-up call should reflect exactly what the mailer offered. Below are CTA examples and call scripts across several industries:

🏡 Real Estate CTA Examples

Home Valuation CTA
Postcard CTA: “Want to know your home’s value? Scan to get an instant estimate.”
Script:
“Hi, I saw you were curious about your home’s value. I’d be happy to run a full CMA and walk you through what homes like yours are selling for. Want to set up a quick appointment?”

Buyer Match CTA
Postcard CTA: “We may already have a buyer for your home. Scan to see if it’s a match.”
Script:
“Hi, I’m working with buyers looking in your area, and it looks like your home could be a fit. Are you at all open to selling or exploring options?”

Cash Offer CTA
Postcard CTA: “Get a fast, no-hassle cash offer — scan now.”
Script:
“Hi, I saw you requested a cash offer. I work with a few local investors — I’d love to get some quick info about the home to give you a fair, no-obligation quote.”

🛡️ Insurance CTA Examples

Life Insurance CTA
Postcard CTA: “Is your family protected? Scan to get a free quote in under 60 seconds.”
Script:
“Hi, I saw you scanned for a life insurance quote. I’d love to help you compare options and make sure your coverage fits your family’s needs — want to walk through it together?”

Auto/Home Insurance Review CTA
Postcard CTA: “Rates are rising. Scan to get a fast home or auto insurance checkup.”
Script:
“Hey there, I wanted to follow up on your interest in an insurance review. I can compare rates across carriers and potentially save you hundreds. Do you have a few minutes now?”

🏦 Mortgage CTA Examples

Refinance CTA
Postcard CTA: “Rates may be dropping again — scan to check your refinance savings.”
Script:
“Hi, I saw you scanned for refinance info. I’d love to run a quick check and see if there’s a way to lower your monthly payment or tap into your home equity — when’s a good time to chat?”

First-Time Buyer CTA
Postcard CTA: “Buying your first home? Scan for a quick pre-qualification estimate.”
Script:
“Hi there! Looks like you may be exploring a first-time home purchase — I can walk you through the pre-qualification process and see what programs you might qualify for. Would now be a good time?”

☀️ Solar CTA Example

Solar Savings CTA
Postcard CTA: “Wondering if solar could cut your bill? Scan for a free estimate.”
Script:
“Hi, I saw you were interested in solar for your home. I can take a quick look at your usage and let you know what you could be saving — would you like to see a quote?”

🔧 Home Services CTA Examples

HVAC Checkup CTA
Postcard CTA: “Avoid breakdowns — scan to book your $39 seasonal A/C tune-up.”
Script:
“Hey! I saw you might want to schedule an A/C tune-up. We’ve got a few slots open this week — when would be convenient for you?”

Roof Inspection CTA
Postcard CTA: “Storm damage in your area? Scan for a free roof inspection.”
Script:
“Hi, I’m following up on your scan — we’re doing free roof inspections in your neighborhood after the recent storm. Want me to swing by and take a look?”

4. What to Say if They Ask: “How Did You Get My Number?”

This question often comes from surprise or concern — not anger. Stay calm, be transparent, and remind them that they took the first step by scanning the QR code.

🧩 Why They’re Asking

  • They forgot they scanned the postcard

  • They didn’t expect a real person to reach out

  • They scanned out of curiosity but weren’t ready to talk

  • They think their personal info is being sold (reassure them that it's not)

🗣️ Go-To Responses

Here are a few confident, polite ways to answer, depending on your style:

✅ Straightforward + Professional:

“I sent a postcard to your address, and when someone scanned the QR code, it triggered a notification on my end. I just wanted to follow up personally in case you had any questions or were still interested.”

✅ Friendly + Helpful:

“Totally understandable! I sent a postcard to your address a few days ago — and when someone there scanned the QR code, it let me know someone might be curious. I just wanted to help with whatever info you were looking for.”

✅ Lighthearted + Casual:

“Haha, yeah, it surprises people! You actually scanned a postcard I sent out recently — that’s how I got the alert. I figured I’d check in in case you still had questions.”

✅ Reassuring + Permission-Based:

“I didn’t buy your number or anything — this just came from a scan on a postcard I sent to your address. I wanted to follow up in case you wanted more info. If now’s not a good time, totally okay!”

🛑 Avoid Saying:

  • “I got your number from a database/list.” (Even if legal, it feels invasive)

  • Anything that sounds scripted or robotic

  • “I don’t know, it just came through...” (never admit uncertainty)

💡 Bonus Tip: Redirect Quickly

After answering their question, pivot immediately to value:

“But yeah, just wanted to make sure you got the info you were scanning for. Are you still curious about [the topic of the CTA]?”