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Days After Added

What it is​

Days After Added sends a mailer a fixed number of days after a recipient is added to the bound mailing list. Add someone on day zero - the campaign fires automatically on day N.

It is the most common campaign type for drip sequences, welcome series, and lead nurture flows.

How to set it up​

  1. Go to Automated Campaigns in the left navigation.
  2. Click Add Automation (header banner) or + Add Automation next to a mailing list group.
  3. In the modal, set Select What To Send, Select An Image Template, Select A Message Template, and Select A Mailing List.
  4. Under When to Send, choose A Number of Days After a Recipient Is Added as the Sending trigger.
  5. Enter the number of Days (how many days after a recipient is added to the list).
  6. Optionally toggle Move recipient to new mailing list after sending and select a destination list.
  7. Click Save.
  8. On the automation row, click Preview to review the rendered mailer.
  9. Toggle the automation ON to activate it.

Build a multi-step drip​

To build a drip sequence (e.g., Day 3 → Day 10 → Day 21):

  • Add multiple Campaign Actions at different delays, or
  • Use Move Recipient on Send to move the recipient to a second list that is bound to a second campaign. See Chaining & Actions.

Tips & best practices​

  • Use %FIRST_NAME% and other replacement variables in your Message Template to personalize automatically.
  • For a welcome series: warm introductory message on day 3, stronger CTA on day 10–14.
  • Preview using a real recipient from your list to catch variable issues before going live.

Limits & gotchas​

  • Duplicate Prevention applies. If the same recipient received mail less than 36 hours ago, the send is skipped for that recipient.
  • Delay timing is based on when the recipient was added, not when the campaign was enabled.