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Chaining Automated Campaigns & Automations

What it is

Chaining lets you connect campaigns together so a recipient automatically flows from one sequence to the next. The mechanism that drives chaining:

  • Move recipient to new mailing list after sending - when an automation sends mail to a recipient, automatically move that recipient to a different list. This can trigger a second campaign that watches the destination list.

Building a 3-touch drip with chaining

Option A - Multiple actions in one campaign (same list):

  1. Add three automations to a Days After Added campaign at Day 3, Day 10, and Day 21.
  2. The same list drives all three actions.
  3. Each action uses a different Image Template + Message Template.

Option B - Chain across campaigns (different lists):

  1. Campaign A (Days After Added, Day 3) on List A.
  2. Set Move Recipient on Send → move to List B.
  3. Campaign B (Days After Added, Day 10) watches List B.
  4. Set Move Recipient on Send on Campaign B → move to List C.
  5. Campaign C watches List C.

Option B is more flexible but requires more setup. Use it when you need different campaign types in the same sequence (e.g., Neighbor Blast → Days After Added follow-up).