Chaining Automated Campaigns & Automations
What it is
Chaining lets you connect campaigns together so a recipient automatically flows from one sequence to the next. The mechanism that drives chaining:
- Move recipient to new mailing list after sending - when an automation sends mail to a recipient, automatically move that recipient to a different list. This can trigger a second campaign that watches the destination list.
Building a 3-touch drip with chaining
Option A - Multiple actions in one campaign (same list):
- Add three automations to a Days After Added campaign at Day 3, Day 10, and Day 21.
- The same list drives all three actions.
- Each action uses a different Image Template + Message Template.
Option B - Chain across campaigns (different lists):
- Campaign A (Days After Added, Day 3) on List A.
- Set Move Recipient on Send → move to List B.
- Campaign B (Days After Added, Day 10) watches List B.
- Set Move Recipient on Send on Campaign B → move to List C.
- Campaign C watches List C.
Option B is more flexible but requires more setup. Use it when you need different campaign types in the same sequence (e.g., Neighbor Blast → Days After Added follow-up).