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Check My Message

What it is​

Check my message is an AI review of your message, built into the message editor wherever you write one: the creative wizard, ThanksAI Studio, and the Message step of Send Mail. You may also see it called Rate My Content.

It rates the words as they are written right now, before you save anything, and gives you:

  • A score from 1 to 10, with a verdict: Strong (9-10), Good, could be stronger (6-8), or Needs work (5 and under).
  • What would make it stronger - short critiques, such as "No call to action" or "Missing phone number".
  • A stronger version - when the score is 8 or under, a rewrite of your message that fixes those issues and keeps your tone and intent.

The review looks at whether the message has a clear call to action, how a recipient can reach you, whether it mentions the QR code when the piece has one, personalization with replacement variables, tone, length for the mail piece, and spelling and grammar. A birthday, holiday, or seasonal greeting isn't marked down for having no call to action.

How to use it​

  1. Open the message editor: the message step of a creative, the Message step of ThanksAI Studio, or the Message step of Send Mail.
  2. Write your message on the Manual edit tab (or draft it with Write with AI, which puts the draft there).
  3. Click Check my message under the message box.
  4. Read the score and the critiques.
  5. If there's A stronger version, click Use this version to put it in the message box, or edit your own message using the critiques.
  6. If you change the message, the old result fades and the button becomes Check it again. Click it to rate the new words.
  7. Save the creative (or continue the send) when you're happy with it.

The check uses your QR code setting and the background you chose, so its comments about the QR code match what will actually print.

Tips​

  • No call to action: end with one clear, specific next step (for example, "Scan the QR code to schedule a free call", not "Let me know if you're interested").
  • Not personal enough: add %FIRST_NAME% and other replacement variables.
  • Hard to read: shorten sentences and break the message into short paragraphs. Mail is read quickly.
  • Tone: read it as the recipient would, and adjust if it's too pushy or too casual.
  • Aim for 8/10 or above before a large send.

Limits & gotchas​

  • Scores are AI-generated and reflect general direct mail best practices. They are a guide, not a guarantee.
  • The check rates the message text only. It can't rate the per-recipient letters the Real estate CMA option writes at send time, or anything on the front design.
  • Always review a stronger version for accuracy and brand voice before you send it.
  • The result isn't saved with the message. Run the check again any time you want a fresh read.
  • You can run a limited number of checks per minute. If you hit the limit, wait a moment and try again.