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Rate My Content

What it is​

Rate My Content is an AI scoring feature in the Message Template editor. It works across Manual Edit, AI Builder, and Real Estate CMA modes, and scores your message 1-10 across four dimensions:

  • Personalization - does the message feel tailored to the recipient?
  • Call to Action - is the next step clear and compelling?
  • Readability - is the message easy to scan and understand?
  • Tone - is the tone appropriate for the intended audience?

When any dimension scores 8 or below, Rate My Content surfaces specific critiques and a one-click recommendation. You can apply the recommendation immediately, adjust it, or revise manually.

How to use it​

  1. Open a Message Template and write or paste your message.
  2. Click Rate My Content.
  3. Review the scores for each dimension.
  4. If any score is ≤8, read the critique.
  5. Click Apply Recommendation (or the equivalent one-click apply action) to accept the improved version, or edit manually.
  6. Run Rate My Content again after making changes to verify scores improved.
  7. Click Save when all dimensions are at your target.

Tips by dimension​

  • Low Personalization: add %FIRST_NAME% and other replacement variables.
  • Low Call to Action: end with one clear, specific next step (e.g., "Scan the QR code to schedule a free call" - not "Let me know if you're interested").
  • Low Readability: shorten sentences, remove jargon. Physical mailers are read quickly.
  • Low Tone: re-read as if you were the recipient. Adjust if it's too pushy or too casual.

Limits & gotchas​

  • Scores are AI-generated and reflect general best practices - they are a guide, not a guarantee.
  • Per-recipient AI prompts embedded in Message Templates are not scored - only the static message body is evaluated.
  • Always review suggested improvements for accuracy and brand voice before accepting.