Gift Card Redemption Contact Info
What it is
Require contact info to redeem gift cards is an account setting that asks a gift card recipient for an email address or a phone number before they can claim their card. Either one satisfies it - the recipient supplies one, not both.
The step is skipped automatically when you already have that recipient's email or phone on file for the piece that was mailed, so it only asks the people you have no contact details for.
Whatever the recipient enters is saved against the order and written back to the mailing list the card was mailed from, so your next send to that list has it.
Where the setting lives
- Click the gear icon (⚙️) in the top right.
- Click Mail Preferences.
- Find the Gift Card Redemption card and the Require contact info to redeem gift cards toggle.
The toggle shows the current state for your account, and switching it takes effect immediately - there is no separate save step. Check it before your next gift card send if you are not sure which way it is set.
The setting is account-wide. It is configured on your main account and applies to gift cards sent from your subaccounts as well.
What the recipient sees
When the setting is on and there is no email or phone on file for that piece, scanning the QR code opens a claim page that reads You've received a gift card! and asks for an email address or a phone number. Below the form, the page tells the recipient the details are used only to deliver the gift card and let the sender know it arrived.
The recipient fills in one field, submits, and continues straight to the gift. Gating is unaffected: if the gift card is gated behind a video or a website, that step still happens as configured.
When the setting is off, or when the recipient's email or phone is already on the mailed piece, the claim page does not appear and redemption runs exactly as it does for any other gift card.
Your branding on the claim page
The claim page carries your branding rather than a thanks.io-branded page, because the recipient is your customer:
| Element | Where it comes from |
|---|---|
| Logo | Your rectangle logo in Branding Builder, falling back to your square icon |
| Company name | The company field in Branding Builder |
| Button and accent color | Your accent color in Branding Builder |
If the card was sent from a subaccount, that subaccount's branding is used. Branding is scoped per subaccount, so set it up inside each one - see What Is and Isn't Shared.
An account with no branding configured gets a clean, neutral claim page instead.
Preview what recipients see
Next to the toggle, click Preview what recipients see. It opens the claim page in a new tab with your branding and sample data, including the placeholder redemption code 5JFG-H334-4F78-99.
The preview is marked as a preview at the top of the page and its form is inert - nothing you type there is submitted, saved, or sent to anyone. Use it to check how your logo and accent color read before turning the requirement on.
Where the contact details go
A submitted email or phone lands in two places:
- The order record for that gift card, alongside the recipient's address.
- The mailing list the card was mailed from, on the recipient row matching that mailing address.
Two rules govern the write-back:
- Blanks only. An email or phone already on a recipient row is never overwritten. Only empty fields are filled.
- Address matching. Rows are matched by mailing address, not by name, and only in mailing lists belonging to your own account.
Because the details flow back into the list, a gift card send doubles as a way to fill in missing email addresses and phone numbers for addresses you only had a street address for. Pair it with a Mail Then Text follow-up.
Audit log
Turning the requirement on or off is recorded in your Audit Log, so you can confirm when the setting last changed and who changed it.