Analytics Dashboard
The Analytics page shows who responds to your mail: scan rates across your creatives, designs, messages, mailing lists and campaigns, plus the latest people to scan. Open it from Reports → Analytics in the sidebar.
Key metrics
The tiles at the top summarize your whole account:
| Tile | What it shows |
|---|---|
| Account scan rate | Unique scans per tracked piece |
| Unique scans | Every unique scan, all time |
| Tracked pieces | QR and gift card mail sent at least 3 weeks ago |
| Best performer | The highest scan rate across every tab below, with its name and group |
Top scan rates
The Top scan rates card has one tab per group, each listing its entries by scan rate with an "X of Y" count and a bar that compares each row to the best in its group:
- Creatives - the creative each order was sent as. Click a row to open the creative. See Creatives.
- Image templates - front designs.
- Message templates - messages.
- Mailing lists - the list the mail went to.
- Campaigns - each automated campaign action, named by its trigger and mailing list.
Rates of 5% or more are shown in green, and a rate of 0 in red. Scan rates are compiled overnight, so a new account or a fresh send can take a day to appear.
Recent scans
The Recent scans card lists the latest people to scan a QR code on your mail, with the time, a Street View photo of the address, and any name, address, email, and phone on file. Click View all QR scans to open the full list of everyone who has scanned. See Global Scan List.
Analytics covers your whole account. While a sub-account is active, the page still includes the main account and every other sub-account, and says so under the page title.
Mailer report emails
To get a daily summary by email, open Settings → Profile (click your name in the top right, then Profile) and switch on Daily Mailer Report in the Contact Information card, then click Save Changes. See Account Notifications.
Order and delivery stats
Per-order delivery percentages (Processing, In Transit, Delivered, Returned, QR Scans and more) are on Reports → Orders, where you can filter by type, status, method, campaign, creative, mailing list, and date. See Exporting Reports.
Order statuses
Every order has a status that reflects where it is in the process. Here is what each status means:
| Status | Meaning |
|---|---|
| Reviewing | The order is within the 1-hour cancellation window after you placed it |
| Printing | Mail pieces are being submitted to the printer network |
| Printed | All mail pieces have been sent to the printer network |
| Fulfilled | All processing for the order is complete |
| Shipped | Mail pieces have been shipped |
| Delivered | At least one mail piece in the order has been delivered |
| Cancelled | The order was cancelled by you during the Reviewing window |
| Error | All items in the order could not be printed |
Tips & best practices
- Compare scan rates on the Creatives tab to see which designs and messages resonate most, then duplicate the winner as the starting point for your next send.
- Check the Mailing lists tab to understand which audience segments are most engaged.
- Export scan data to CSV for deeper analysis. See QR Analytics & Export.